Written by AP Media Writer David Bauer
As part of its corporate separation from NBC, television’s MSNBC news network is rebranding to My Source News Opinion World, or MS NOW for short.
With a stable of stars including Nicole Wallace, Ari Melber, and Rachel Maddow, the network caters to leftist audiences and has been developing a distinct news section from NBC News. The makeover will go into effect later this year and will also eliminate NBC’s peacock symbol from its logo.
NBC Universal, which in November split off cable networks USA, CNBC, MSNBC, E! Entertainment, Oxygen, and the Golf Channel into its own business, Versant, ordered the name change. Not a single network is altering its name.
When MSNBC was first established in 1996 as a collaboration between Microsoft and NBC, it was given this name.
According to MSNBC President Rebecca Kutler, staff find it difficult to see the network under a new name. Name changes are always risky. In a memo to workers, she stated that this decision was not made hastily or without much discussion.
“NBC Universal determined that our brand needs a new, distinct identity during this period of transition,” she stated. Now that we have made this choice, we can chart our own path and demonstrate our independence as we work to establish our own cutting-edge journalism company.
Nevertheless, it’s significant that CNBC, a business channel, is dropping NBC from its name. According to MSNBC, CNBC has always kept a bigger distance and is less likely to discuss many of the same subjects because of its corporate concentration.
However, tension has long existed between a news division that doesn’t hide its leftist slant and one that attempts to play it safe. The cable network is referred to by President Donald Trump as the Democratic National Committee, or MSDNC. NBC News had been using its personalities less on MSNBC even prior to the corporate transition.
Several NBC News celebrities have joined MSNBC, including Antonia Hylton, Brandy Zadrozny, Vaughn Hillyard, and Jacob Soboroff. Carol Leoning, Eugene Daniels from Politico, and Catherine Rampell and Jackie Alemany from the Washington Post have also been employed by the network.
“MSNBC will no longer have to compete with NBC News programs for reporting product from out in the field,” Maddow said in a recent episode of Pivot, suggesting it will no longer receive the leftovers.
According to Maddow, in this situation, we may use our own intuition, our own questions, and our own priorities to gather the information we require from reporters and correspondents. It will therefore be better.
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